Author: Seth Werkheiser

SUBSTACK PODCASTS ARE MORE PLATFORM LOCK IN

So I had a handful of video interviews on Substack. They were sent out as newsletters, but they were also posts that I wrote. Not just show notes, but like… full posts.

Well, I didn’t like the way Substack handles podcasts… I mean, no individual episode art? The organization was a wreck, too. I just didn’t like how it felt.

I signed up a free trial of Transistor – for $19/mo you get unlimited podcasts. And they’re all just, like, in their own sandbox. Like, if I just delete one, nothing else is touched.

I learned the hard way that this is not the case with Substack. I uploaded all the audio from these videos to Transistor, and it worked great. Seriously. What a solid system. Everything just laid out in a way that makes sense, unlike how Substack sort of blurs together a post and a podcast episode.

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“We weren’t meant to follow 5,000 people. We weren’t meant to stay in touch with people we went to high school with and know what they had for breakfast. That’s information that we just don’t need,” said by me in my interview with High On Hope.

Like it or not, some folks are going to settle for crap AI to fill up the sections on their business websites, or write bios for their bands.

But those aren’t our clients. We don’t wanna work with them anyways.

You and I are going to work with people who would never THINK to use AI for that sort of thing. We’re not seeking clients who are looking for shortcuts. If they want a shortcut, they’re likely not reaching out to us.

QUICK NYC TRIP

Spent a night in New York City. Did an eight mile run from my hotel, all the way around Central park, and back. Haven’t run that far in a minute, so that was quite a feat. Took no photos during the entire run (1.5 hours), just wanted to soak in the entire experience.

Shot with NOMO CAM 135 TC.
Shot with NOMO CAM 135 TC.

I read 4000 Weeks last year, which has made me think of the quickness of life. Is this maybe my last trip to NYC?

Shot with NOMO CAM 135 TC.
Shot with NOMO CAM 135 TC.

I went to Grand Central. I used to walk through that building a few times a week when I moved to NYC back in 2004. My god, what a simpler time, right? No streaming music. Two years before I joined Twitter.

Shot with NOMO CAM 135 TC.
Shot with NOMO CAM 135 TC.

Every moment is a gift. Grateful to be able to make this trip.

BETTER VS MORE

On a group call today we got talking about an influx of subscribers, and instead of trying to replicate that to get more more more, we talked about ways to get closer to those subscribers. One at a time if needed.

What brought them in? What resonated? How can you meet them?

Can you take 100 new subscribers and find people willing to dive in? Hop on Zoom call?

Maybe it’s “just” 20 people, but those 20 (or 10 or 5 or one) can change your life.

Making more content isn’t always the answer, like Scott says here. Seek more (and better) conversations, and see what happens.