DON’T SAY “FOLLOW US ON TWITTER!” IF YOU DON’T USE TWITTER

If your business wants to abandon Twitter, that’s your choice. But maybe you should remove the cute “Follow us on Twitter!” messages from your ads in the local alt-weekly’s.

Recently, just for the heck of it, I figured I’d look up a local business on Twitter from an ad and saw this – updated 238 days ago.

This reminds me of Van Halen’s “brown M&M” clause, about removing all the brown M&M’s from the bowl of candy backstage. If they showed up at a gig and saw brown M&M’s, well, that meant their rider wasn’t read very throughly. If the promoter shrugs off the M&M part, what else could they have skipped? The safety measures? The power requirements?

It’s not being pompous, it’s paying attention to the details.

If a business shrugs off social media thing like this (thinking perhaps,”it doesn’t matter, no one will notice!”), that’s your choice. But it’s my choice to consider what other details you’re skipping over.

CAN I EMAIL YOU THIS LARGE FILE?

No, you can not. If you’re sending photos, audio files, video or anything else that is creeping over the 5MB mark, please, step away from your inbox, go to Dropbox, and open an account.

Once you’re set up, you’ll have 2GB of storage “in the cloud,” meaning, it’s not on your computer, it’s just somewhere else.

Some other uses for Dropbox:
Upload your vacation photos and share the link with family members.
Musicians, send your rough mixes to your band mates.
Bike nerds, upload PDF bike maps of cities you’ve ridden in.
Upload your most recent resume so you can access it from your crappy job.

Once you have your file uploaded, you can then share it with someone. Read “How do I link to files in my Dropbox?” and you’ll be slinging files in no time.

Install the Dropbox App on your iPhone and you’ll be able to shuffle documents around when you’re out of the office getting coffee.

You might even get a raise.