If your business wants to abandon Twitter, that’s your choice. But maybe you should remove the cute “Follow us on Twitter!” messages from your ads in the local alt-weekly’s.
Recently, just for the heck of it, I figured I’d look up a local business on Twitter from an ad and saw this – updated 238 days ago.
This reminds me of Van Halen’s “brown M&M” clause, about removing all the brown M&M’s from the bowl of candy backstage. If they showed up at a gig and saw brown M&M’s, well, that meant their rider wasn’t read very throughly. If the promoter shrugs off the M&M part, what else could they have skipped? The safety measures? The power requirements?
It’s not being pompous, it’s paying attention to the details.
If a business shrugs off social media thing like this (thinking perhaps,”it doesn’t matter, no one will notice!”), that’s your choice. But it’s my choice to consider what other details you’re skipping over.