It all comes back to the web:
“The web platform … offers the grain of a medium — book, movie, album — rather than the seduction of a casino. The web platform makes no demands because it offers nothing beyond the opportunity to do good work. Certainly it offers no attention — that, you have to find on your own. Here is your printing press.”
In this piece Robin Sloan also speaks of choosing to pay to send his newsletter, rather than doing it for free via Substack. Ahem.
That last part, though… how the web “offers no attention — that, you have to find on your own. Here is your printing press.”
That’s where we hear the biggest whining. Oh, how it’s so difficult to be found, to be discovered. To do so, you must play the game. You must be a part of the casino, and the house always wins. And even if they lose, so do you (unless you built an email list in the process).
Now, if you just want to send a tiny newsletter, blog a bit, sure… have at it. Just know that there are forces at play consolidating and monetizing every pixel and every button. You won’t get bit today, but there’s no promise you won’t get bit tomorrow.
I’m on Substack long enough to move my original posts to my own WordPress site. I export my email list near daily at this point. My paid membership is now handled by Memberful. Someday my email list will be moved to Buttondown.
Yes, my website could go down. So could Buttondown. The power could go out. The sun will someday expand to engulf planet earth, too. This isn’t about perfect systems, it’s about creating a system I can live with, and feel okay about. Capitalism is rotten, and I wish I didn’t need to make all these moves and pay all this money, but this is reality, and groceries ain’t getting any cheaper.
Link via Brad Barrish