Goodbye “blogs as media empires.” The signal to noise ratio is too high, and the buckshot approach (more content = more page views) is doomed to fail. You can only carry so much coal on the locomotive of “content is king.”
And the idea that an app or HTML5 or social media is going to save your media outlet or business is wrong. If you don’t have customers you are doomed. A coffee shop can’t stay open if people just come in for the smell everyday; it must sell a cup of coffee on occasion.
You need to read ‘Don’t “design for mobile”, design for your customer relationship.’ If you don’t have people who will actually buy something from you, you can’t last.
Do you think companies are going to keep throwing money at media outlets that aren’t bringing clicks and engagement?
This was dug up from the Wayback Machine here.