Author: Seth Werkheiser

LEARN FROM THE FAST MOVING BRANDS

Love this bit from ‘When Fashion Brands Curate Better Than Museums,’ which goes along with the bit of wisdom we learned from Olivia Rafferty, about looking outside of your industry for inspiration (listen to that here).

“Meanwhile, museums are out here filming awkward TikToks and selling tote bags that say “Support the Arts.”
Meanwhile, Gucci drops a film series directed by Harmony Korine and it’s sold out before you even hear about it.”

Replace museums with “bands” or “authors” or “photographers” and drop in whatever cookie cutter / color by numbers marketing dreck they’re producing.

JESSE WELLES RELEASES 63 SONG ALBUM

Make things, show it to your friends, like Rick Rubin says:

“Some have already criticized Jesse Welles’ output as being too much, and this batch of previously-releases songs won’t help his case. But what Jesse Welles is doing defies all conventional norms. No artist or songwriter has ever been responsible for such a voluminous amount of output that still resonates widely with the public like Welles does. It’s unprecedented territory that calls for extraordinary measures to chronicle it, like releasing a 63-song album.”

Via Saving Country Music, via Tedium.

NO ONE HATE LISTENS A PODCAST

What a great piece from Coco Mocoe:

Podcast hosts with 10,000 followers on Instagram (who barely post) can sell out theaters. Meanwhile, TikTokers with 5 million+ followers sometimes can’t get anyone to show up to a meet-and-greet. Why?

One of my mentors, Jamie Gutfreund, said something that stuck with me:

“No one hate-listens to a podcast.”

I started repurposing my video interviews into podcast format (you can find them here), because I know some of my readers enjoy listening without watching, so they can wash the dishes or go for a walk.

But yeah – large numbers on a quick-hit platform don’t always translate to a longer-form audience.

MY EMAIL GUIDANCE OFFERING

I do a thing called Email Guidance, which sort of replaces my 1:1 Zoom call offering which I’ve done with clients, mostly through my Social Media Escape Club newsletter.

I want to offer something without paying for something like Podia or Teachable which are $30/mo and more, plus 5% fees!

So I figured an email offering could work. Potential clients could email me their obstacles, I reply with my guidance, along with a Strip payment link.

Some people click and book, some don’t. Either way I’m gaining insights on my readers, and the guidance I provide can easily be repurposed as future newsletters or videos.

Try it here.