Working in music it’s hard to ignore the whole live streaming thing that a lot of bands are doing (and a lot of bands aren’t doing).
I’m thinking a lot about the smaller acts, the solo performers, the bedroom music makers, and how a lot of times it’s okay to not do a live stream performance. Like, there’s a lot that goes into live streams – the technology, audio issues, video quality, promotion – it’s a lot!
Remember – music videos are still awesome. You can take your time, plan your shots, get better audio / video, and then you have this music video you made, which can sit on Vimeo / YouTube / etc. for years to come.
And you don’t even need to make it about your music. I know, I know, but hear me out: you know all the cool video press you hope to get one day? On big name media outlets? Do that!
Is there a big holiday coming up? Take Halloween, for example. You could record a few clips of you talking about your favorite spooky movies, and release them every Friday in the month of October.
Those “gear talk” videos? Make your own! And make them your own! Drench them with your own style and wit and humor.
Make a video or two, or four, or 12. Get good at making them – nail the audio, the video, the aesthetic…. all that stuff you learn is a foundation, so when someday you really want to plan a live stream you’ll have the tech know-how and skills to make it great!