Internet – HELLO, I'M SETH WERKHEISER

ON NOT POSTING FOR EVERYONE

I used to take a ton of photos during my “Bike Nerd” years (from 2010-2012ish or so). I’d post them to Twitter and Instagram, journaliing my adventures in real time more or less.

Without social media (aside from Substack Notes, eh), I rarely post photos from my adventures. Sure, some end up as the lead image on my blog posts on Social Media Escape Club, or I post them here on occasion. Otherwise, I send them to friends mostly.

The urge to post to “everyone” was replaced by the joy of sending to just a few people. A photo of a grand view, or a reminder of something we talked about recently.

One dear friend and I swap photos of the beatiful scenery from our adventures, with an ill fitting caption like, “so ugly.” “Horrible.”

I feel like if posting to 1000 people on social media will only be seen by 100 people, and really only 4 or 5 of them reallly “engage” with it, why not just those things to those 4 or 5 people, you know?

PROMOTE THE THINGS WE LOVE

Every post we make about the bad thing is one less post about the good thing.

For every post about how bad Spotify is, that’s one less post about a tiny indepednet musician.

For every post I make about Gmail, that’s one less post about Fastmail.

There’s a time and a place for calling out the bad things, but we could really make some more time to promote the things we love.

DISCOVERY WITHOUT SOCIAL MEDIA

From Bear Blog Discover → a blog post titled “More Than Email” → Tuta (Secure Email: Private, Green & Ad-free) → CryptPad (CryptPad is a collaborative office suite that is end-to-end encrypted and open-source.)

“BuT How will i FIND nEw CoOL sTUFF WiThOUt SoCiAL MediA?!?”

By clicking around Bear Blog’s Discover and Bubbles you can find some interesting blog posts, which lead you down rabbit holes to other interesting blogs or products or services.

It’s not served to you on a silver platter like an algorithm, but that’s the point.

WHO ARE YOU?

It amazes me how many times I see people’s websites with a BOOK A DISCOVERY CALL button, and not a single photo or video or snippet of audio.

Some are even paid. Pay $150 or $200 or $500 to hop on a Zoom call.

You want me to jump onto a call with a complete stranger?
After just reading some text and nice graphics?
In 2026, in the age if AI, show your humanity?!?

Give me evidence that you’re a sane, rational person who knows how to hold a conversation. Prove you’re not a total creep.

Here’s my “book a 1:1 call with me” page, the one that you have to pay for. With video.

Otherwise, here’s my free 15 minute offer. No video, but hey, if you make it to this page; you probably already know who I am.

I’m not saying you need a 4K camera and a $500 microphone – but building trust is an exchange.

THE REVOLUTION WILL NOT BE ONLINE

This from “The only taboo left is copyright infringement,” from Garbage Day:

The culture that feels the most dangerous, and, thus, exciting to young people, will be what you can’t see online. And the most dangerous thing for platforms is not racist garbage. It’s unmonetizeable content. The “metric” that will matter most going forward will not be the numbers at the bottom of a post or video, but the human beings in a room that left their house to experience something.

I’m sure people nearing 50 in prior generations kept fighting for drive in movie theaters, and muscle cars, late night diners – but that’s gone, only to be unearthed like dinosaur bones. I can’t remember the last time I even saw a photo of a drive in movie theater, a muscle car, or the late night diner scene, you know?

That’s just from the 1950s to 2025, that’s 75 years. Give it another 25 years and the fond memories of MTV, corded phones, and VCRs will be long forgotten.

It was in 1971 Gil Scott-Heron told us “The revolution will not be televised.”

The revolution will not be televised
Will not be televised
Will not be televised
Will not be televised
The revolution will be no re-run, brothers
The revolution will be live

Perhaps the revolution will not be online, it will be live.

MARKDOWN, BUT LIKE A GOOGLE DOC

MIST: Like Google Docs, but for Markdown files, by Matt Webb.

I want to be able to share a Markdown doc as easily as sharing a link, and have real-time multiplayer editing, suggested edits, and comments, without a heavyweight app in the background.

Via Brad Barrish.