Author: Seth Werkheiser

RUNNING IS MY CREATIVE PRACTICE

My Social Media Escape Club project takes a lot of energy, but it’s a good energy. It’s regenerative, to a degree. But I can let it take over, too. There’s just always something more to do, to write, another video to make, an interview to schedule.

My creative practice used to be making music, but these days it seems to be running. Yeah, I guess that’s not art, but for me it is. It brightens my day. Gives me energy. I’m inspired by other runners. I get a lot of great ideas out there on the trails.

Climbed over 5,600′ this week, my most ever. I turn 49 next month. Telling you… climbing these hills along the Appalachian Trail is my creative practice. I love it so much.

Put me on a flat surface to run 30 miles a week? Kill me.

But make it 5,000′ of climbing, and I’m in.

MYSTERIES OF THE TRAILS

You just never know what you’ll find out there in the woods. This is my second 1,400′ of climbing in one week. Over 4,000′ for the week, with the weekend to go, yet. The thing I found I love about running is climbing. Even when I’m slow, at least I’m moving up some pretty big hills.

Last year I climbed 83,000′ and so far this year I’m at 17,400′ – I’m behind pace if I wanna do better than 2024!

“Since 2019, restaurant prices have increased 34%, outpacing the overall growth of inflation during that same period, according to Bureau of Labor Statistics data.”

Via CNN

SEEK FLOW

Before seeking more (subscribers, audience, fans), seek flow. This is something I bring up a lot through my Email Guidance offering.

Is your website set up in a way that pulls people in? Or is it a bunch of links to third party platforms that seek only to monetize and collect data from your fans?

Does your sales page include comforting and informative videos about what you offer? Or do you only post those sorts of videos on Instagram for just 3% of your followers to see?

Does your store have more than one item (this one from Laura Kidd) in stock?

We want to expand and grow our audience, but stepping back and making subtle changes to our current operations might be a better place to start

LEARN FROM THE FAST MOVING BRANDS

Love this bit from ‘When Fashion Brands Curate Better Than Museums,’ which goes along with the bit of wisdom we learned from Olivia Rafferty, about looking outside of your industry for inspiration (listen to that here).

“Meanwhile, museums are out here filming awkward TikToks and selling tote bags that say “Support the Arts.”
Meanwhile, Gucci drops a film series directed by Harmony Korine and it’s sold out before you even hear about it.”

Replace museums with “bands” or “authors” or “photographers” and drop in whatever cookie cutter / color by numbers marketing dreck they’re producing.

JESSE WELLES RELEASES 63 SONG ALBUM

Make things, show it to your friends, like Rick Rubin says:

“Some have already criticized Jesse Welles’ output as being too much, and this batch of previously-releases songs won’t help his case. But what Jesse Welles is doing defies all conventional norms. No artist or songwriter has ever been responsible for such a voluminous amount of output that still resonates widely with the public like Welles does. It’s unprecedented territory that calls for extraordinary measures to chronicle it, like releasing a 63-song album.”

Via Saving Country Music, via Tedium.