Month: July 2023

THIS IS EVERYTHING

Ira Glass sums it all up in this recent interview with Vulture:

It’s just crazy to me that people are having a hard time earning money making something so many other people clearly want.

Well, part of the problem is that people aren’t paying for it, right?

Right. They’re accustomed to getting it for free.

That’s the hole in the business model.

Most people ain’t paying for shit.

There was a time when Limp Bizkit sold a million albums in one week. Now artists on labels with managers and lawyers are lucky to sell 50,000 in a month.

You used to have to pay money to go see a movie. Now you pay a few bucks a month for a few streaming services and never buy another DVD

Podcasts, websites, newsletters – free, free, free.

Yes, a small percentage of diehard fans support via Patreon, or Substack, or whatever, but for the most part there’s been more entertainment options that exist in the world.

Think about the 100 or 200 or 1000 things we read a day, and watch, and listen to. In a DAY. A MONTH.

I pay my ISP $56/month, and some streaming services. I don’t think I spend $100 a month on everything, and I can fill my eyes and ears with “content” every second of every day.

And we’re all paying that $100 every month, and more (much more), and a few people are making money from making the things that everyone loves.

Again, from the interview: people are having a hard time earning money making something so many other people clearly want.

What the fuck?

MAKE YOUR HOMEPAGE A HOUSEPAGE

On the left, the Salomon website. Three images, hardly even 350 pixels wide.

On the right, the Salomon Instagram page, a carosel of five, giant, screen filling images.

As I wrote in “DON’T MAKE SOCIAL MEDIA YOUR TROPHY CASE,”

We’re quick to posts our biggest moments on social media.

The “SOLD OUT” marquees. Massive crowds from stage. The plaques. Photos with our heroes and fans and friends.

We take photos of ourselves standing in Times Square with that big Spotify digital ad in the background.

We’ll share those slick DSP images on social media, showing off our placement on a cool playlist (like mine, below).

It’s the same even if you’re not in a band: we post all our most interesting photos, the imagery that shows off our unique, creative spirit, the videos that capture our spontaneous, magical energy.

We don’t put any of it on our website, then complain that nobody goes to our website.

Imagine making your website the MAIN place to see your latest photos, your behind the scenes, your deepest thoughts, your biggest BANG.

Instead we’re all giving our best stuff to social media platforms for free in hopes that a few people can even find a link to visit our store.

And who even reads this way? Back and forth, big sections of white space? Might as well put some pop up ads in there, too.

People LOVE the social media feed – photo, text, photo, text, photo, text.

It’s how ZILLIONS of people consume the internet these days.

And websites are still out here with tiny fucking images, text that zig zags all over the place, and letting social media platforms get all the attention by offering a better reading experience.

STOP BANNING TRANSGENDER ATHELETES

From A Quick Brown Fox program direct and bike racer Ayesha Mcgowan, re: banning trans athletes from competition:

Don’t @ me pretending to be a scientist, a member of the peloton, or even a savior for women’s sports. Women athletes are underpaid (if at all), under-supported, underestimated, and face a world of very real problems in the present that actually need solving. Banning transgender athletes is not helping us in any way. It’s cruel and sad and wrong. If you really want to save women’s sports, learn ways to help solve the problems we are actually facing. 

SLOW DOWN IN THE HEAT

Some wise words from Coach Bennett from Nike Run about running in the hot weather:

“You don’t get fit by getting heat stroke. You don’t get stronger by being dehydrated. You don’t build endurance by getting sun burned. You don’t get faster by getting hyperthermia. And you don’t earn my respect by putting yourself in dangerous conditions that you are unprepared for. You lose it. Maybe that doesn’t matter to you. But I hope you know that you’ll never run as well as you can by hurting yourself. And that’s what prolonged exercise in extreme temperatures does. It hurts you. It doesn’t make you better. It doesn’t make you stronger. Be smart. be safe. Take care of yourself like you’d take care of someone you care about. Remember that sometimes the best run is no run. If you can do all those things then you’ll be one day closer to running that best run of yours.”

BRITTANY O’NEAL BIKING IN BROOKLYN

Brittany O’Neal with the smooth lines, speed, and power, slicing through Brooklyn streets and making it look easy (it’s not).

I lived in Brooklyn for about five years, and biked a lot of miles, so a few of those streets brought back a lot of memories. I didn’t cover those miles like Brittany does, but hey, that’s okay.

IT DOESN’T MATTER IF IT DOESN’T TRANSLATE

Trying to catalog more of the things I come across on the internet, so I don’t forget about them. I could add to albums to my Bandcamp wishlist, or tuck away links in my notes app, but I think putting them here in the open is much more enjoyable.

“During lockdown I started playing a lot more games and becoming more interested in them as an art form, each song is its own little role-playing game. In my head, at least! It doesn’t matter if that doesn’t translate.”

From The Wire Magazine interview with Jayne Dent, talking about her latest album RPG.

HEAVY METAL EMAIL HITS 500 SUBSCRIBERS

I started my HEAVY METAL EMAIL newsletter in late 2021, writing all about email marketing in the magical music world, in a very niche sort of way. It’s not for everybody, and that’s just fine.

But it’s for 500 people right now, apparently.

This happened mostly without social media. I deleted Twitter, stopped posting on Instagram, and Facebook? My goodness, I never log in, really.

All that time saved creating “assets” for social media platforms, and “engaging,” now I just spend that time on writing. Hell, I moved to a summer schedule, posting just once a week, down from three times per week.

Most of the subscribers come from Substack, and recommendations from other people who also have Substack newsletters. And I picked up two new clients from writing the newsletter.

Maybe this “not being on social media” thing will work out fine.