Work – HELLO, I'M SETH WERKHEISER

NERDY METAL TRIVIA SHOUT OUT FROM NPR

It was 13 years ago today that NPR’s Ask Me Another Twitter account gave my Skull Toaster project a little shout.

I posted well over 2,000 nerdy metal trivia questions on Twitter, and also over 1,000 email newsletters with the answers (and backstory). From 2011-2018 I did this as a living resume; showing potential companies that I could build audience, build community, and handle daily content for both social media and email newsletters, which is now the basis of my work over a decade later.

This stuff takes time. Don’t let the online guru’s fool you – it’s not as easy as just “pick your niche” and then “post content.” Anyone can buy a domain name and post for a month, but it takes belief and vision to do it for the long haul, even with no guarantee of making $10,000/MRR or an email list with 5,000 subscribers.

I LOVE MY JOB

I wrote recently, “I felt a pang in my stomach, of how I’m not writing and publishing enough, or sending enough newsletters every week.”

That’s especially true for this blog, but I’ve been posting every day over on my Social Media Escape Club site.

And setting up interviews. And planning things out. Raising rates on my sales pages. Sending video messages to people. I talked on the phone for FIVE HOURS the other night with my best friend.

Just now I hosted an hour long Zoom call with a special guest and it was lovely. The right people came together into the right space to be together for this one magical moment that we’ll never have again.

Afterwards I got an email from our guest, saying “Your gang is a hoot.”

I love my job.

ABOUT PAGE UPDATING

Sure, leave it until January 6 of 2026 to finally update my About Page.

That photo above is from like 2008 or 2009.

The shirt is from the music blog I started in 2001, freaking 25 years ago.

EARLY MORNING LAUNCHING

Sometimes you just wake up at 4am and can’t get back to sleep so you start planing out a podcast series that you’d announce and launch on the day you host a big online event. What if?

NOT LOOKING FOR A JOB

Love this from Jen Mayer of Makeist.

I’m not looking for a job. I’m not waiting to be hired. I’m not leaving it to luck.

I’m making the connections. I’m connecting the dots.

I am actively and intentionally creating my calling: a career I never want to retire from, and a life I don’t need a vacation from.

This is the work: building Makeist into something that’s not just a business, but a life.

Here’s to not looking for a job in 2026.

WHEN EMAIL OVERLOAD IS A GOOD OMEN

Back when I ran Noisecreep for AOL Music (2008-2011), the incoming email never stopped. I’d tend to emails till midnight, then wake up to my inbox.

I remember the first day after I left, and I went for a hike and felt such a relief from the inbox.

It’s now 2025, and my freelance work email is very tolerable. I am blessed to have a handful of clients who pay well and don’t email me throughout the day, so that’s great.

Back in 2021 I stared Social Media Escape Club, because I just wanted to talk to more about leaving social media. In 2023 I decided I’d start hosting Zoom calls to talk to even more folks, (virtually) face to face!

Now I’ve got a good problem – an inbox filled with messages from people revolving around the work I want to do.

As I just quoted American theatre and opera director Anne Bogart, “a good omen is ‘a moment when the world seems to answer you back. It is not a guarantee of success, but a charged sign that your attention, your desire, and the circumstances have aligned in a way that invites you to proceed – more awake, more responsible, and more brave.'”

I’ve acknowledged the all of the good energy around this, “is not a guarantee of success,” but now I am “more awake, more responsible, and more brave,” and that’s all I want.

LET THE MAINSTREAM COME TO YOU

I love this from Kel Rakowski, in their announcement of Popular Co.

“Stop trying to reach the mainstream. Let the mainstream come to you. When you’re building something real for a real community, the mainstream eventually has to pay attention.”

UNPROFITABLE PATHS

A fun question posed to Kareem Rahma, about deciding on a “generally unprofitable path,” to which Kareem replied:

“I waited until I was 33 and had worked a couple of corporate jobs. I knew if I failed I could always go back to corporate life. I also didn’t stop working when I decided to pursue the comedy career. I did both at the same time!”

This came up in two different conversations today, regarding the whole “doing the thing love” versus doing something safer, or which makes better money.

Most people I know who are doing “the cool thing” for a living have are doing it after decades of hard work. I don’t know anyone who started making music or art or whatever and like, two months later they could quit their full time job.

“Consistency is key. You can’t be in the right place at the right time without showing up consistently. You have to fail—and keep failing—until you succeed. People see Keep The Meter Running and SubwayTakes, but they don’t see the ten other failures that helped me get here.”

Kareem Rahma over at Feed Me.

MEET ME WHERE I AM

From Mario Fraioli of the The Morning Shakeout newsletter:

I’ve spent a lot of time this year thinking about and experimenting with how I want to use social media (Notes, IG, and Bluesky). And where I’ve landed after trying to maintain a consistent presence on these platforms and “meet people where they are” is that I just don’t think I want to use social media at all anymore.

I’ve seen this concept for years – “meet people where they are!”

What I’ve found is that I’m expected to become a regular on multiple platforms and engage with them every day. Every post, every like, every comment leads to more things to keep up with – the shares, the comments, the DMs. This is every day, spread across time zones, morning noon and into the night.

Always another post to reply to or share. Another commenter to reply to. Another DM to answer.

I think a lot of us are getting tired of meeting people where they are and stepping off the engagement rat race, as the benefits of playing the game just aren’t worth it anymore.

A lot of those those people we engage with on social media are content to just be on social media, without subscribing, without meeting us where we are.

There’s a time when the quirky eatery leaves the food court at the mall and sets up shop downtown, and I think that’s a lot of us right now.