MNRK MUSIC
Email Marketing Operations
Jul 2018 – Present
• Making money selling records, making 💰
• I build up to 20+ D2C email campaigns for MNRK Heavy for both US and EU
• Building segments to target and optimize subscriber engagement (and sales), along with continuous A/B testing of multiple aspects of campaigns to increase revenue
Provided the same duties for Death Row Records before the property was sold to Snoop Dog.
SOFIE
Digital Content Assistant (freelance)
Oct 2017 – Present
• Employee mail newsletter admin – building, list maintenance, and admin in Mailchimp
• Various graphic design tasks like business cards, etc.
SOLID MFG.
Marketing and Sales (freelance)
Oct 2014 – Feb 2016 · 1 yr 5 mos
Working with Solid Mfg. I’ve helped re-write site copy to make things clearer for new and existing clients, tweaked SEO for better organic search results, set-up and optimized Google and Facebook ads, and started regular email marketing campaigns.
• Copywriting and SEO updating of website
• Google Analytics tracking and reporting to improve website
• Google and Facebook CPC set-up, testing, and maintenance
• Set up and maintenance of G Suite (formerly Google Apps) for company email and document management
• Email marketing using Mailchimp
CRED.FM
Managing Editor (freelance)
Feb 2013 – May 2013 · 4 mos
• Developed, planned and managed editorial-based content and work flow
• Grew audience through social media & partner relations with music labels, PR, bloggers and independent musicians
NOISECREEP, AOL MUSIC
Founder, Managing Editor of Noisecreep.com (contractor)
Nov 2008 – Feb 2011 · 2 yrs 4 mos
• Launched AOL Music’s first metal blog
• Managed the budget for a staff of industry leading writers to publish 15+ posts daily
• Planned editorial calendar to include breaking news and time sensitive features
• Maintain relationships with PR groups and record labels to get exclusive content and interviews to drive traffic
BUZZGRINDER
Founder, Managing Editor and Publisher
Jul 2001 – Nov 2008 · 7 yrs 5 mos
• Founded and established a highly sought after music news blog
• Reported news, reviewed albums and interviewed artists
• Developed relationships with record labels and PR companies for interviews and contests
• Recruited and supervised a team of volunteer writers and developers
• Edited and produced video/audio podcasts and on-camera work
• Continue to advise and mentor current editor to maintain Buzzgrinder branding and positioning
ARTISTS & FLEAS EMAIL MARKETING OPS MAR 2014 – MAR 2017
BLOGGER AND AUDIENCE OUTREACH Jan 2008 – Oct 2008
WEB PRODUCER AT FIELD AND STREAM MAGAZINE 2007
AOL CONTENT OPTIMIZATION 2006
AOL MUSIC WEB PRODUCER 2006