MNRK MUSIC
Email Marketing Operations
Jul 2018 – Present
• Making money selling records, making 💰
• I build up to 20+ D2C email campaigns for MNRK Heavy for both US and EU
• Building segments to target and optimize subscriber engagement (and sales), along with continuous A/B testing of multiple aspects of campaigns to increase revenue
Provided the same duties for Death Row Records before the property was sold to Snoop Dog.
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SOFIE
Digital Content Assistant (freelance)
Oct 2017 – Present
• Employee mail newsletter admin – building, list maintenance, and admin in Mailchimp
• Various graphic design tasks like business cards, etc.
SOLID MFG.
Marketing and Sales (freelance)
Oct 2014 – Feb 2016 · 1 yr 5 mos
Working with Solid Mfg. I’ve helped re-write site copy to make things clearer for new and existing clients, tweaked SEO for better organic search results, set-up and optimized Google and Facebook ads, and started regular email marketing campaigns.
• Copywriting and SEO updating of website
• Google Analytics tracking and reporting to improve website
• Google and Facebook CPC set-up, testing, and maintenance
• Set up and maintenance of G Suite (formerly Google Apps) for company email and document management
• Email marketing using Mailchimp
CRED.FM
Managing Editor (freelance)
Feb 2013 – May 2013 · 4 mos
• Developed, planned and managed editorial-based content and work flow
• Grew audience through social media & partner relations with music labels, PR, bloggers and independent musicians
NOISECREEP, AOL MUSIC
Founder, Managing Editor of Noisecreep.com (contractor)
Nov 2008 – Feb 2011 · 2 yrs 4 mos
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• Launched AOL Music’s first metal blog
• Managed the budget for a staff of industry leading writers to publish 15+ posts daily
• Planned editorial calendar to include breaking news and time sensitive features
• Maintain relationships with PR groups and record labels to get exclusive content and interviews to drive traffic
BUZZGRINDER
Founder, Managing Editor and Publisher
Jul 2001 – Nov 2008 · 7 yrs 5 mos
• Founded and established a highly sought after music news blog
• Reported news, reviewed albums and interviewed artists
• Developed relationships with record labels and PR companies for interviews and contests
• Recruited and supervised a team of volunteer writers and developers
• Edited and produced video/audio podcasts and on-camera work
• Continue to advise and mentor current editor to maintain Buzzgrinder branding and positioning
ARTISTS & FLEAS EMAIL MARKETING OPS MAR 2014 – MAR 2017
BLOGGER AND AUDIENCE OUTREACH Jan 2008 – Oct 2008
WEB PRODUCER AT FIELD AND STREAM MAGAZINE 2007
AOL CONTENT OPTIMIZATION 2006
AOL MUSIC WEB PRODUCER 2006