Photo by Seth Werkheiser
If an unpaid intern could write it, start over.
There are things can could be written by someone else on your behalf – announcing a new product, an upcoming tour, a fancy new something or other.
Lay out the facts. The dates. The logistics. “I’m really excited about this,” you say – gee, really?! Tell me more 😕
There’s enough safe, boring, dry text out there. Throwing chatGPT into the mix makes it even less spicy.
Your creativity is your magic. But please, don’t stop using it when it’s time to talk about the things you’re doing.
I wrote about this in ‘Find social media success by occasionally riding a horse,’ where I say:
“If all you can muster is “I updated my site,” lower your expectations. The algorithms are cruel, but it’s nothing personal. Is this fair or kind? No. But playing this game is a choice, and hardly anybody wins.”