“I have one piece of advice: if you read a book you love, tell other people about it. Tell them face-to-face. In your groupchat. On social media. Even on Goodreads. Every book is a lottery ticket, but the bezzlers are buying their tickets by the case: every time you tell someone about a book you loved (and even better, why you loved it), you buy a writer another ticket.”

Cory Doctorow

“When should it be posted? If the event is tomorrow, the answer is not tonight. Most people won’t see it until two days from now – it’s too late. Like when restaurants post their daily specials at 6 pm – great, hope your dinner service was wonderful. I saw it at noon the next day, and it means nothing to me now, I wish I had known about it sooner so I could plan.”

Chelsea Bradley from ‘Your Content is Killing Your Brand