That nice user experience you’ve got on Instagram Threads will end right on schedule, of course.

“Threads is still a loss leader for Meta financially, though it can certainly afford to fund it indefinitely. Internally, I’m told execs are thinking about turning on ads in Threads sometime next year, though the exact plan is still up in the air.”

Yeah yeah yea, they’re thinking about it. Of course they are, and will. That’s how companies make money.

It’s remarkable how Cory Doctorow’s “enshittification” playbook is followed like a road map by these shit companies.

“Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.

Via The Verge