Author: Seth Werkheiser

If you ever think self promotion is cheesy just listen to truck commercials. They’re the absolute worst.

So go on and talk about your cool prints and photo books and limited edition hand numbered cassettes, cuz those are a LOT cooler.

RELY ON NOTHING YOU CAN’T TAKE WITH YOU

From One Thing’s ‘The new rules of media‘ from December:

“Rely on nothing you can’t take with you. For now, Substack email lists and Stripe charges are still portable. If they weren’t, I would move to Ghost, because Substack’s incentive is to get you as locked in as possible. (Patreon still keeps your Stripe info, therefore fuck Patreon.) The same goes for audiences: Direct traffic, through homepages or email inboxes, is the most reliable because no one can take it from you, but it’s the hardest to cultivate.”

Discoverability is a myth propped up on social media’s legion of bots and active users. Yes, some people won, but that had to happen, so other people could see the lottery winners and believe they could win, too.

Saw Groundhog Day tonight in our local theater, the night before Groundhog Day. I live about four hours east of Punxsutawney, PA, but I’ve thought about getting up at like 4am and making the drive (but actually there’s no way I’ll be doing that).

“I understand that Gmail is trying to make the product more user friendly, but I think it’s making some questionable decisions without the user’s knowledge. And unlike some email clients that allow users to choose whether to include contact names when sending, Gmail enforces this behavior with no setting to disable it.”

Maybe you wanna check your CONTACT NAMES in Gmail. Yikes. Read more here.

FRAIL CONNECTIONS

Our connections are only as strong as the technology in place that allows it. This is why I warn against using Facebook to stay in touch with friends and family – if that connection is cut, you account is suspended, the company implodes – you are no longer connected with friends and family.

All this talk now of new social media networks, as if the only way forward is based on the idea of setting up new accounts and importing our address books, when in fact we already have our address book from which we can communicate with friends and family.

Seems we like to stay in touch from afar, though, which is weird to me. I don’t need to know the breakfast choices of the kid who sat behind me in 10th grade science class. I don’t need to know every career move of people 1,000 miles away who can only be troubled to drop a “happy birthday!” text when prompted by a algorithm to encourage engagement.

Our brains are only capable of so many connections. There are a few people in our life, right now, nearly in arms reach, who we could grow closer to and go deeper with. Instead we keep seeking these lite-connections with people who only think of us when an algorithm deems it so.