From One Thing’s ‘The new rules of media‘ from December:
“Rely on nothing you can’t take with you. For now, Substack email lists and Stripe charges are still portable. If they weren’t, I would move to Ghost, because Substack’s incentive is to get you as locked in as possible. (Patreon still keeps your Stripe info, therefore fuck Patreon.) The same goes for audiences: Direct traffic, through homepages or email inboxes, is the most reliable because no one can take it from you, but it’s the hardest to cultivate.”
Discoverability is a myth propped up on social media’s legion of bots and active users. Yes, some people won, but that had to happen, so other people could see the lottery winners and believe they could win, too.