Author: Seth Werkheiser

ENERGY IS MY STRATEGY

In our Zoom call today, we got talking about strategy. And in the breakout room we just fell into “the energy is the strategy.”

The light, the magic, the thing that only you can do, and the way it lights you up – that’s the strategy. I chase that every day.

Doing my invoices and updating spreadsheets, that ain’t the strategy. Heck, seeking out BIGGER CLIENTS ain’t the strategy. I wanna help people with their internet / marketing / social media / email questions right here, right now.

It’s why I push my Email Guidance offering more, because I can help people right where they’re at. One free “pick my brain” email, and if you like that, there’s a payment link to keep picking my brain.

That’s the joy. It is JOY solving problems and helping creative people do well.

How am I supposed to trust AI if somehow my computer can’t offer me spelling suggestions for this? Like, I’m obviously trying to spell opportunities, but nope – just can’t figure this one out!

WAITING AS A GOAL

What if the waiting is the goal.

This reminds me a passage in “Why We Gather,” by Priya Parker.

The part about waiting in line to get into some big political rally. People standing in line for hours. Then sitting. All the waiting. All the downtime.

Not saying every minute needs to be optimized, but like the story above – the artist served food. Made it an event.

What slowed down, made-to-wait experience can you incorporate into your work?

(link via Sari at Sublime)

BACK UP THE DIGITAL WITH THE PHYSICAL

With all my digital dumping lately, been thinking a lot about digital media.

This from Patrick Rhone:

Here’s a (admittedly costly and privileged) thought: Instead of downloading your Kindle books and hacking the DRM from them, use the titles as a list to go buy from your local book store. Or, cheaper option, to keep an eye out for in a Little Free Library.

Back up the digital with the physical.

I’ve cancelled Disney+ because I watch the same old Star Wars movies, and the price keeps going up. I thought, gee, just buy those movies digitally via Apple or Amazon, so I can just stream them whenever I want, right?

But maybe I should just buy a blu-ray player and the actual discs. That way, if the internet goes down or I somehow lose access to my accounts or digital files, well, I can still watch those movies.

I thought this too with digital music – I was digging around for a media player that isn’t Apple Music, and oh my god, everything is atrocious.

But instead of re-building a system which keeps all my files inside my laptop, why not try to buy the CDs (and cassettes)? I can even burn digital files to a CD and play them on my CD player.