What a great piece from Coco Mocoe:
Podcast hosts with 10,000 followers on Instagram (who barely post) can sell out theaters. Meanwhile, TikTokers with 5 million+ followers sometimes can’t get anyone to show up to a meet-and-greet. Why?
One of my mentors, Jamie Gutfreund, said something that stuck with me:
“No one hate-listens to a podcast.”
I started repurposing my video interviews into podcast format (you can find them here), because I know some of my readers enjoy listening without watching, so they can wash the dishes or go for a walk.
But yeah – large numbers on a quick-hit platform don’t always translate to a longer-form audience.