On the left, the Salomon website. Three images, hardly even 350 pixels wide.
On the right, the Salomon Instagram page, a carosel of five, giant, screen filling images.
As I wrote in “DON’T MAKE SOCIAL MEDIA YOUR TROPHY CASE,”
We’re quick to posts our biggest moments on social media.
The “SOLD OUT” marquees. Massive crowds from stage. The plaques. Photos with our heroes and fans and friends.
We take photos of ourselves standing in Times Square with that big Spotify digital ad in the background.
We’ll share those slick DSP images on social media, showing off our placement on a cool playlist (like mine, below).
It’s the same even if you’re not in a band: we post all our most interesting photos, the imagery that shows off our unique, creative spirit, the videos that capture our spontaneous, magical energy.
We don’t put any of it on our website, then complain that nobody goes to our website.
Imagine making your website the MAIN place to see your latest photos, your behind the scenes, your deepest thoughts, your biggest BANG.
Instead we’re all giving our best stuff to social media platforms for free in hopes that a few people can even find a link to visit our store.
And who even reads this way? Back and forth, big sections of white space? Might as well put some pop up ads in there, too.
People LOVE the social media feed – photo, text, photo, text, photo, text.
It’s how ZILLIONS of people consume the internet these days.
And websites are still out here with tiny fucking images, text that zig zags all over the place, and letting social media platforms get all the attention by offering a better reading experience.