I started my HEAVY METAL EMAIL newsletter in late 2021, writing all about email marketing in the magical music world, in a very niche sort of way. It’s not for everybody, and that’s just fine.

But it’s for 500 people right now, apparently.

This happened mostly without social media. I deleted Twitter, stopped posting on Instagram, and Facebook? My goodness, I never log in, really.

All that time saved creating “assets” for social media platforms, and “engaging,” now I just spend that time on writing. Hell, I moved to a summer schedule, posting just once a week, down from three times per week.

Most of the subscribers come from Substack, and recommendations from other people who also have Substack newsletters. And I picked up two new clients from writing the newsletter.

Maybe this “not being on social media” thing will work out fine.