Photograph by Seth Werkheiser
Social media sold us on the idea that we can just post and lots of people would see it.
This was true for a moment, but it was a house of cards. As more and more people post more often 24/7, there are only so many people who can see everything that is posted.
The “reach” was a lie. It helped lots of people, yes, until it didn’t. So now, as we enter a post-social media world, we’re left searching for NEW apps and algorithms, but it’s just more of the same, and it will likely end the same way.
Resist the quick fix, the shortcut. One subscriber to your email list is worth the work, the struggle, the grind.