We are the creative professionals who base our entire careers on making things look interesting.

Why would we stop with our branding, our collateral material, and – for the love of God – our website?

We are in the world of visual excellence. We should make visual excellence the priority feature of our brand.

Don Giannatti 

CRITICAL FOCUS

Make cool stuff, show it to your friends. Those words from Rick Rubin are stuck in my head for months and months now.

Key point in this clip from MacAndre Pierre is all about bouncing your ideas off of other people. Present an idea, refine it, and keep making it better.

Take more photos (or writing, or music), share your work with people who appreciate it, get some sleep, and do it again the next day.