Author: Seth Werkheiser

MAGIC AND MACHINERY

You can have the magic, but you need a little machinery to make it go. It’s still magic, and it’s a gift to the world.

But you can have all the machinery in the world, but without any magic, well… what good is any of it?

Strategy and tactics… you can learn those.

That’s what I always tell my super talented clients. The ones who’ve been making magic for decades. Pro mountain bikers. Musicians. Painters.

The hard work is already done! Try being magical at any of those with one course, or email drip sequence, right? You can’t.

But add a little bit of machinery to the mix. A well thought out email sign up page (one that doesn’t just say “sign up for updates”).

A plan for sending out a newsletter, and not just “whenever.”

An idea how to frame the magic around the business side of things, without just posting images of products with BUY NOW buttons.

Magic and machinery… good to have both, but if I had to pick just one I’d take the magic.

ENERGY IS MY STRATEGY

In our Zoom call today, we got talking about strategy. And in the breakout room we just fell into “the energy is the strategy.”

The light, the magic, the thing that only you can do, and the way it lights you up – that’s the strategy. I chase that every day.

Doing my invoices and updating spreadsheets, that ain’t the strategy. Heck, seeking out BIGGER CLIENTS ain’t the strategy. I wanna help people with their internet / marketing / social media / email questions right here, right now.

It’s why I push my Email Guidance offering more, because I can help people right where they’re at. One free “pick my brain” email, and if you like that, there’s a payment link to keep picking my brain.

That’s the joy. It is JOY solving problems and helping creative people do well.

How am I supposed to trust AI if somehow my computer can’t offer me spelling suggestions for this? Like, I’m obviously trying to spell opportunities, but nope – just can’t figure this one out!

WAITING AS A GOAL

What if the waiting is the goal.

This reminds me a passage in “Why We Gather,” by Priya Parker.

The part about waiting in line to get into some big political rally. People standing in line for hours. Then sitting. All the waiting. All the downtime.

Not saying every minute needs to be optimized, but like the story above – the artist served food. Made it an event.

What slowed down, made-to-wait experience can you incorporate into your work?

(link via Sari at Sublime)