Author: Seth Werkheiser

BEEPING

It’s been going on for a few nights. Then into the days. An alarm nearby, but I could never find out where it was coming from. When I’d go outside, it would stop. When I’d come back home, I’d hear it again.

I started to wonder if the beeping was coming from inside my place. There’s a blocked off hallway in part of our apartment. But nope, it was definitely coming from outside.

Today I saw a firetruck out in front of a building across the street. Firemen at the door, in and out. Seems about right that they’d be the ones to check it out.

Now the beeping is done and I’m going to sleep better tonight.

LEAVING MORE OF SUBSTACK BEHIND

When I saw how fragile social media was, I knew I needed to exit. It was terrifying to see people lose access to their accounts. I can’t imagine how isolating it would feel to wake up and be unable to reach your fans or readers.

When I saw Lucy Werner’s Substack experience, how an inadvertent click destroyed most of her work, including her paid subscriber base, and being told there’s no way to fix it? No way.

I used to believe in having everything under one roof. One website for everything. Now I’m not so sure.

I signed up for Transistor to host my interviews. You can’t embed Substack podcasts on your site. That makes sense to drive people to Substack to increase subscriptions, but what about my own site?

I moved all my paid subscribers to Memberful, which I’ve used before. They’re owned by a solid company (Patreon) and do memberships. I pay them monthly, so if anything goes wrong, I have one company with a dedicated support team to contact.

Next is my email list. Linking to Memberful violates Substack’s terms of service.

“You may not circumvent your payment obligations to us by soliciting payment from a Reader outside of Substack or by using any alternative method to collect subscription payments. This includes receiving payments for your publication through links to PayPal or a separate Patreon page.”

True, I don’t “charge a subscription fee for your publication,” but I could wake up one morning to find my account suspended for linking to an “alternative method to collect subscription payments.”

This means I can’t promote my weekly Zoom calls to the 6,500 people on my email list.

In early 2024, I wrote “maybe centralized kingdoms of power and influence aren’t the answer.” Putting all our marketing eggs into the social media basket wasn’t a great idea, and I’m beginning to think the same of Substack.

DELETING MORE APPS

Thought provoking piece from Joan Westenberg:

I deleted everything.

Every note in Obsidian. Every carefully crafted “second brain.”

Every Apple Note.

Every to do list.

Every article on my “read later” list.

Every productivity system I’d built over years. Gone in seconds.

And I felt zero panic. Just an overwhelming sense of relief.

Got talking about this on Alex’s ‘BAT WRITE’ co-writing hang out recently, and he made a good point of actually saving the thing, to have it as reference for later. I like doing that with this blog, and I also have a running note in my Bear app, too.

But again, here we are – I’ve added this to my blog. I can see this a week from now, or five years from now, and I love that.

ENERGY IS EVERYTHING

Energy is everything, man.

I just did a big running adventure with a friend. A “Twin Peaks” run, which is hitting two summits along the Appalacian Trail. Run up one side, come down, run up the other. Usually a river crossing. A good number of miles. This was 2500′ of climbing. First real hot and humid run for the year, and I got cooked! Took us 4.5 hours, but I was able to get it done because of the energy of my friend.

My Email Guidance offering. People send me an email with their backstory, some links, and their challenges, and I write them back with some ideas and possible solutions with a Stripe link to book for another five emails.

Not every email “converts,” but every email gets my wheels spinning, trying to think of ways to fix problems, present ideas, get some movement into the challenge. It’s all learning. It’s all research. It’s all… energy.

Good energy.