Category: Blogging

REMEMBER, NO ONE READS BLOGS IN 2024

If blogs are dead, explain this. I mean, someone is reading it, right? This isn’t some lead magnet, and I’m certainly not getting brand deals from it, but this is pretty cool.

Like, legit – I get maybe a few emails per year about anything I write. Nothing is moving any needle here, but… it is so delightful to be able to click back through 2020, during the pandemic, and see where the heck my head was at. And it’s been fun to mine some old photos from Flickr and put them on here, or unearth old text files I have on external harddrives and republish them here.

But remember, no one reads blogs anymore.

Have you seen what John Gruber is charging for ads on his blog?

My response to anyone who says “no one visits websites anymore,” is always “well, no one visits your website!”

DESIGN FOR CUSTOMERS

Goodbye “blogs as media empires.” The signal to noise ratio is too high, and the buckshot approach (more content = more page views) is doomed to fail. You can only carry so much coal on the locomotive of “content is king.”

And the idea that an app or HTML5 or social media is going to save your media outlet or business is wrong. If you don’t have customers you are doomed. A coffee shop can’t stay open if people just come in for the smell everyday; it must sell a cup of coffee on occasion.

You need to read ‘Don’t “design for mobile”, design for your customer relationship.’ If you don’t have people who will actually buy something from you, you can’t last.

Do you think companies are going to keep throwing money at media outlets that aren’t bringing clicks and engagement?

This was dug up from the Wayback Machine here.