If you ever think self promotion is cheesy just listen to truck commercials. They’re the absolute worst.
So go on and talk about your cool prints and photo books and limited edition hand numbered cassettes, cuz those are a LOT cooler.
Founder of the Social Media Escape Club
If you ever think self promotion is cheesy just listen to truck commercials. They’re the absolute worst.
So go on and talk about your cool prints and photo books and limited edition hand numbered cassettes, cuz those are a LOT cooler.
I use that timer on occasion with work, to make sure time doesn’t sneak away from me.
With being sick, as I have been for the past week, it just makes me realize how unenthused I am about rushing back to be in front of a computer. Instead, I wish I could just meet with amazing people in a nearby coffee shop, a cozy diner, a nice office and just… do the work.
The computer screen looks the same when there’s 100 things to do and when there’s just two things to do. When everything is done, it looks no different than having multiple fires to put out.
The computer is the same no matter what.
Back when I activated cell phones from faxed order forms (in the late 90s), when there was a stack of 25 phones to process, that looked different than when we were all caught up.
And it was a delight.
But today’s knowledge work is never done.
Well, Bench is back. Bought by another company, apparently.
I didn’t want to just download my data from them, because I heard it’s not a very “transportable” format, so I’m hooked back up with Bench at least until I can get my 2024 books settled and my taxes filed, then I’m out.
Also spoke with Buttondown today about moving Social Media Escape Club. I just wanna send emails, you know? Yes, I love the ability to embed video right to the site, and the audio functions, but Substack is very much social media these days, and it doesn’t make send to have Social Media Escape Club to exist on a social media platform.
I used Bench to manage my books and take care of my taxes the last few years. They charged about $430/mo, too. Not cheap. And then I see they charged me $528 on December 24th, and today, three days later, they completely shut down.
Apparently I can download my data on Monday. Gee, thanks.
I swear, these online platforms are poison. Today I clicked around and talked to some people, and signed up for Wave. We’ll see how that goes.
Around the web:
Vancouver fintech company Bench Accounting announces sudden shutdown
“They still haven’t finished my books for the year. And I paid in advance.”
Long-time local tech startup, Bench, shuts down and lays off all its employees.
A client who has worked with some big names wanted to build their email list, and I gave them this idea:
Think of the amazing people you worked with throughout the years, and think of all those stories you shared, and the memories you’ve made. They’ve got to have dozens of those stories to write, right?
So write that post, with that one person in mind. Then email that person a link to the piece.
This gets you around sending a boring email to “all your contacts” saying, “hey, I have a newsletter now, you should subscribe.”
Write a post that will resonate with the person you’re emailing. Yes, even if it’s just that one person. Email the person the link. Maybe they subscribe, or at least reply and you two catch up, and who knows where that leads?
It’s not always about striking it rich and getting 100 new sign ups. Sometimes the right message to the right person at the right time is all you need.
Love this bit from Derek Sivers:
Making money depends on other people, so it’s harder. It’s not entirely under your control. It’s an outer game.
Reducing what you “need” to be happy is easier. It’s entirely under your control. It’s an inner game.
Would I like to replace my car from 2015 with over 100,000 miles? Sure. But that means a car payment and higher insurance premiums.
I don’t need that new car, which helps me be a little more rich.
I spoke with Thought Enthusiast about Social Media Escape Club, mantras, and Noah Kalina!
“hey… you don’t need to be loud and jump around and do stunts to connect and share your work. Like, you can just be who you are, and that’s enough, and even though the algorithm might not “reward” that, oh well. Being yourself makes it easy to sustain your work because you’re not wasting energy being someone else.”
Read more here.
This is from Cassidy Frost’s latest, How to Dedicate Your Life to Music When You’re Fucking Scared:
“You don’t need to believe in yourself, you just need to act in service of whatever thing you do believe in, no matter how small.”
Stack up Small Acts daily and weekly. They don’t need to be heavy, cost a lot of money, or take up a lot of time.
As time passes, these Small Acts will create a mountain built on all the cool things you’re doing.
Then I saw this is Lauren’s latest newsletter a day later:
“If you keep swimming, shooting your shot, putting in the reps, things are bound to look different or at least pleasantly more weird a year later.”
Heck yes, “pleasantly more weird.”
The work doesn’t guarantee you’ll achieve some new level of success. But the cliche “it’s the journey, not the destination” rings true for a reason.
Act in service of yourself. It has to start there. Yes, help may come, but you must work towards something for someone to believe that helping out is worth the effort.
If your website is just a billboard, remember that no one gets on the highways to look at billboards.
If your website’s contents are just embedded content from other platforms and links to social media, it is a billboard.
I come to your website, and the only option is to… leave your website.
Imagine if I drove to your restaurant and it was just a billboard, with links to Google Maps, DoorDash, and your Instagram account.
It’s not just about the food when I go to a restaurant. Sometimes you strike up a rapport with the wait staff. You find something on the menu that becomes your favorite. Maybe the seating is extra nice, or the crowd on a Tuesday night is your vibe.
You don’t get any of that from a billboard. A billboard is for shouting HEY HEY HEY. DETAILS! WEBSITE ADDRESS!
Stop putting up billboards and expecting people to get excited.