Work – Page 2 – HELLO, I'M SETH WERKHEISER

JUST START BLOGGING

Fuck a Square Space, fuck a newsletter, fuck a social media platform and just freaking write, preferabbly on your own domain or least something you pay for so you can export yoru work if it ever goes belly up.

Fuck the full-width photos. Fuck the buttons. Fuck the H2 tags.

We’ve spent hours everyday posting and consuming social media content. Now it’s time to get radical. Reverse thrusters and lock in the auxiliary power. Pull the emergency brake and abort, it’s to get back to blogging.

Every new blog post is a signal to the reader, the curious visitor. There is no confusion, there is no navigation, there is THE FIRST POST.

It’s the menu, it’s the directions, it’s the manual – we start here. Today, this first post. This is where we start today.

Don’t like it? Scroll down, there’s another post. Not for you? Take a hike.

I guess I could say this blog is a failure for not landing me some big giant six figure client or whatever, but I’d say it’s a success because it’s fended off any shit-ass hiring manager from hiring a ding dong like me and that’s fine.

This blog is a signal. This is me. This is what you get. And it’s not ever video!

But the blog serves a purpose. Each post is like an email to the universe, a signal saying “this is what you get.”

Some might be curious and dive in. They might even email you.

Otherwise all those busy, cluttered, slow loading square space sites are just bogged down with static photos, text that was written three years ago, and a bunch of buttons to “sections” where it’s just more of the same.

Fucking write on your blog like your life depends on it because I’m thinking right about now it does.

CHOOSING THE WORK WE WANT TO DO

More record label clients would be great for my bank account, but I also know what it’d do for my sanity. Most industries have systems, but some just never manage to to get out of their own way.

Like Seth Godin says, “Choose your customers, choose your future.”

I attended his Freelancers Workshop many years ago. The biggest takeaway – get better clients.

“It’s possible, but alas, unlikely, that better clients will simply appear. That outsiders will realize how hard you’re working and will show up. Alas, while it may seem unfair, it turns out that you don’t get better clients simply by working hard. It’s much more productive to take the steps necessary to attract them and keep them instead.”

It’s true for clients, it’s true for fans, it true for customers.

THE WORK BUILDS A FOUNDATION

This week I spoke with Angela Hollowell (Please Hustle Responsibly). She spent six months making a film.

“I’m getting a lot more recognition as a writer, producer, and film director… way more than I did in four years of writing every day on social media.”

In the present, hard work gives no clear indicator that it’s a good use of time.

Posting on socials feels like work, and if something gets just two likes, post again in an hour. It’s work, after all!

But which gets you the gig three years from now, or prepares you for a bigger challenge down the road?

Which builds a foundation?

MAKE THE HEART MOVE

“What does it mean to have a positive impact on a life? How intimate does that connection need to be? Understanding your scale — the scale that moves you — is critical to understanding with whom and how you should work, how you should live.”

Earlier in this piece, Craig Mod talks about working at Flipboard and hitting a million users, saying, “I didn’t feel my heart move.”

So then searching for the things that make your heart move, whether it’s one person a day or a 100 or a 1000. Helping add light to the world, add joy to the darkness, somehow, someway.

DELETING MORE APPS

Thought provoking piece from Joan Westenberg:

I deleted everything.

Every note in Obsidian. Every carefully crafted “second brain.”

Every Apple Note.

Every to do list.

Every article on my “read later” list.

Every productivity system I’d built over years. Gone in seconds.

And I felt zero panic. Just an overwhelming sense of relief.

Got talking about this on Alex’s ‘BAT WRITE’ co-writing hang out recently, and he made a good point of actually saving the thing, to have it as reference for later. I like doing that with this blog, and I also have a running note in my Bear app, too.

But again, here we are – I’ve added this to my blog. I can see this a week from now, or five years from now, and I love that.

MONEY AS A BYPRODUCT

From keningzhu’s new course Sharing Space Camp:

sharing your work is the bridge between “ideas in your head” — and money.

and by money, what I really mean is: the byproduct that comes when you make your creative energy a shared resource that others can access.

ENERGY IS EVERYTHING

Energy is everything, man.

I just did a big running adventure with a friend. A “Twin Peaks” run, which is hitting two summits along the Appalacian Trail. Run up one side, come down, run up the other. Usually a river crossing. A good number of miles. This was 2500′ of climbing. First real hot and humid run for the year, and I got cooked! Took us 4.5 hours, but I was able to get it done because of the energy of my friend.

My Email Guidance offering. People send me an email with their backstory, some links, and their challenges, and I write them back with some ideas and possible solutions with a Stripe link to book for another five emails.

Not every email “converts,” but every email gets my wheels spinning, trying to think of ways to fix problems, present ideas, get some movement into the challenge. It’s all learning. It’s all research. It’s all… energy.

Good energy.

EVERYTHING IS A COPY OF A COPY OF A COPY

From The Slow Death—and Occasional Resurrection—of Original Reporting:

How We Fix It (a non-complete list)

Fund the digging. Subscriptions aren’t charity; they’re R&D for democracy.

Celebrate articles that wreck your priors. Surprise is the price of learning.

Demand receipts. If a story leans entirely on “sources familiar”, ask for the paper trail, The Verge does this well.

Back legal defence funds. Lawsuits stop more stories than lack of curiosity.

Publish your changelog. Post the list: people spoken to, documents read, and known unknowns.

Excellent post.

CORPORATIONS ARE SLOW, YET EVERYTHING IS URGENT

Just Gabrielle Judge, telling it like it is:

The truth is, corporations struggle to keep up with the speed at which ambitious people evolve. Promotions are slow. Raises take forever. But everything else is somehow urgent.