“When should it be posted? If the event is tomorrow, the answer is not tonight. Most people won’t see it until two days from now – it’s too late. Like when restaurants post their daily specials at 6 pm – great, hope your dinner service was wonderful. I saw it at noon the next day, and it means nothing to me now, I wish I had known about it sooner so I could plan.”

Chelsea Bradley from ‘Your Content is Killing Your Brand‘