FREELANCE EMAIL MARKETING FOR ARTISTS & FLEAS


In an effort to completely remove myself from social media, I am moving my WORK HISTORY from LinkedIn to my site, which is a platform I own and control. This will help me tell more of the story of my work experience. I hope it’s helpful. Enjoy.

Mar 2014 – Mar 2017

I worked on a freelance basis with the fine folks at Artists & Fleas in Brooklyn, NY.

I designed and tweaked templates to match the Artists & Fleas website in MailChimp.

Did all sorts of A/B testing of headlines and segments for continual improvement on open rates, of course.

After each send I made reports on the effectiveness of each campaign and made recommendations for future emails.

BLOGGER AND AUDIENCE OUTREACH

In an effort to completely remove myself from social media, I am moving my WORK HISTORY from LinkedIn to my site, which is a platform I own and control. This will help me tell more of the story of my work experience. I hope it’s helpful. Enjoy.

Jan 2008 – Oct 2008

After a year at Field and Stream I went back to AOL. I took a pay cut, but I wanted to be around more “internet people,” and in hindsight it absolutely worked out (as you’ll see in my next entry).

I worked a bunch with GameDaily and Asylum.com, helping get their content linked from websites and blogs.

I also helped with the launch of Urlesque.com, which was a lot of fun.

WEB PRODUCER AT FIELD AND STREAM MAGAZINE

In an effort to completely remove myself from social media, I am moving my WORK HISTORY from LinkedIn to my site, which is a platform I own and control. This will help me tell more of the story of my work experience. I hope it’s helpful. Enjoy.

I found this job on Craigslist in late 2006, and worked here all of 2007. It was $35/hr contract work – the most I had ever made at the time.

I took copy from the magazine’s Quark / InDesign files and repurposed them as web content. Lots of fishing poles, guns, and models. Yeah.

I hand-coded a bunch of online features like polls, quizzes, and weekly newsletters. No HTML editor, just straight up text editor. Times were simpler back then!

I edited some video with Final Cut Pro, and a few of those videos got uploaded to YouTube – those were the early days of the service.

I built and maintained several TypePad blogs, one of which appeared on The Colbert Report because one of the authors pissed off a bunch of people, and it created a bit 2nd amendment debate. The blog post was removed, then re-posted, I think. Details are fuzzy, but it I sure do remember perking up when Stephen Colbert flashed the magazine cover on the screen.

AOL CONTENT OPTIMIZATION

In an effort to completely remove myself from social media, I am moving my WORK HISTORY from LinkedIn to my site, which is a platform I own and control. This will help me tell more of the story of my work experience. I hope it’s helpful. Enjoy.

Soon after my stint with AOL Music, I joined the “Content Optimization” team. Around 2006 is when AOL decided to move away from their “walled garden” system, and get out there on the open web.

The problem was no one on the open web – the bloggers – really knew about the CONTENT we were making.

I remember we had a sports vertical called Yardbarker, and they made features about NFL teams. My job was to reach out to bloggers and get them to link back to us. For real, I’d spend all day digging around for NY Giants blogs, and get them to link back to our photo gallery of some Giants feature.

 We also added stuff to Digg, Stumbleupon, Reddit, and Netscape (which was a user-generated news site at one time), all so people could find our AOL content.

I remember I helped increase the Technorati ranking of the Fanhouse Sports blog from 50,000 to 3,473, and now here we are 18 years later social media absolutely destroyed blogs and Technorati. I was on this team through the rest of 2006 I think, and I think I was making about $20/hr or so as a freelancer.

AOL MUSIC WEB PRODUCER

In an effort to completely remove myself from social media, I am moving my WORK HISTORY from LinkedIn to my site, which is a platform I own and control. This will help me tell more of the story of my work experience. I hope it’s helpful. Enjoy.

In April of 2006 I started my very first for-real web job, as a web producer at AOL Music. It was just a three month contract gig, covering for someone on maternity leave, with zero guarantee of anything afterwards.

I got this gig because I put my music blog (Buzzgrinder) on my Monster dot com resume, and a headhunter found me. I left a full time job with five weeks paid vacation for this gig, and looking back it was one of the best moves I ever made.

This was someone else’s set up, but I was able to plug in my iPod and listen to my own music while I worked. I wrote copy for weekly new songs and videos features, built and scheduled music main page graphical elements, and wrote daily headlines for Music Main news section.

Some of the people that worked at AOL Music recognized me from the referral traffic that Buzzgrinder sent them, which blew me away.

I remember seeing artists come in and perform acoustic in conference rooms, which was sort of the start of AOL Sessions.

I had typos on pages that were seen by millions. This is where I learned a valuable lesson from a co-worker, when he was sitting beside me while I got “talked to” for my mistake – “we’re not saving lives!”

Oh yeah, I auditioned to host The DL, which was AOL Music’s “music show,” but Sara Schaefer got the job and MURDERED IT. They picked the right person for the job on that one.

My time with AOL Music music last just 3-4 months (I can’t really remember how long it was), but I met a lot of amazing people along the way.

Oh yeah, around this time in 2006 the #1 music site on the internet was MySpace. Wild, right?