If your website is just a billboard, remember that no one gets on the highways to look at billboards.
If your website’s contents are just embedded content from other platforms and links to social media, it is a billboard.
I come to your website, and the only option is to… leave your website.
Imagine if I drove to your restaurant and it was just a billboard, with links to Google Maps, DoorDash, and your Instagram account.
It’s not just about the food when I go to a restaurant. Sometimes you strike up a rapport with the wait staff. You find something on the menu that becomes your favorite. Maybe the seating is extra nice, or the crowd on a Tuesday night is your vibe.
You don’t get any of that from a billboard. A billboard is for shouting HEY HEY HEY. DETAILS! WEBSITE ADDRESS!
Stop putting up billboards and expecting people to get excited.
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