“People share things that have a clear point of view. They recommend brands that help them express their identity. They become evangelists for experiences that reflect their worldview.”
Asides
My productivity hack is Blade Runner inspired music from Focus Soundscapes (like this one) and the “pling” sound on my Tomito Pomodoro app. Headphones in, volume up, phone out of sight. Let’s work.
“Remember when your creative strategy was something like “post on an image on Instagram once a week”?”
It will never get easier to reach your fans on social media. Every day will be harder than the one before.
Time to seek new new paths!
“We weren’t meant to follow 5,000 people. We weren’t meant to stay in touch with people we went to high school with and know what they had for breakfast. That’s information that we just don’t need,” said by me in my interview with High On Hope.
Like it or not, some folks are going to settle for crap AI to fill up the sections on their business websites, or write bios for their bands.
But those aren’t our clients. We don’t wanna work with them anyways.
You and I are going to work with people who would never THINK to use AI for that sort of thing. We’re not seeking clients who are looking for shortcuts. If they want a shortcut, they’re likely not reaching out to us.
How am I supposed to trust AI if somehow my computer can’t offer me spelling suggestions for this? Like, I’m obviously trying to spell opportunities, but nope – just can’t figure this one out!
Paying $8/mo for email hosting, bogged down with AI gemini bloat? No thanks.
This, along with cancelling my Google Drive storage – that’s $120 that isn’t going into Google’s pockets anymore.
Good resource: Social media-free business from Dave Smyth.
Moving 2,600 images, screen shots, and videos off my iPhone via USB via Image Capture. I am just so done paying Apple for iCloud storage, and Google for the Google Photos storage space when I have two 2TB external HDs here, with unlimited backup via BackBlaze.