Photo by Seth Werkheiser
Recently I did a Klaviyo “check-up” for a record label and found they had two abandoned cart flows going at the same time (which meant every user got TWO emails to remind them of items in their cart – ooops).
I’ve been using Klaviyo since 2020 for music labels (including Death Row Records).
The holidays are coming up – if you need a second set of eyes on your email marketing setup (Klaviyo mainly, but I work in Mailchimp a bit, too), let’s connect: hey@sethw.xyz