This quote rattles my bones:
‘I was working in film production and was responsible for what’s called “pulling focus” – as the character moves across the scene, the focus puller keeps them in focus. That’s what I did for 10 years, mostly for commercials. But commercials are the most transient things you can possibly make. It’s so much energy, but they last for 30 seconds and are gone from the world. I wanted to make something more permanent.
Adam McDermott of Linus Bikes