The fantastic Andy J Pizza gives some solid, practical advice in this podcast, talking all about using social media for your benefit while being mindful of the cost.
One of the biggest take-aways – stop focusing on new followers and instead put effort into engagement. People who follow you are the fans at your show, the friends at your gallery show, the people who bought a print.
Keep putting out killer work so you’re top of mind for the people who already raised their hand and said, “I want more of this.”