EVIDENCE IS YOUR MARKETING

From my new post ‘YOUR EVIDENCE IS YOUR MARKETING‘ over at Social Media Escape Club:

“I saw someone marketing their music production services in text, outlining the discount, the expiration of the offer, and who might be interested.

No evidence, just details.

Their website showed the albums they worked, a display of musicians who trusted them with their art, their vision.

That’s evidence.”

From my time in the music industry, this was the foundation for so many bands in the metal and hardcore world. I didn’t find out about bands like Dillinger Escape Plan or Meshuggah from social media posts, I found out about them from friends who saw them and told me I need to hear them.

There was evidence; good sounding albums, word of mouth from their live shows. That was the marketing.

I know we’re in this always on / short form video world right now, but there are people out there making a living without being online 24/7 and without making short form videos.

I know a writer working on TV shows and they aren’t on social media. I know a musician with “just” 225 Patreon supporters and an email list and they’re making a living doing what they love.

Instead of trying to impress strangers, present your evidence to the right people in your own creative orbit.

DEAD TELEVISION

I was gifted a 60″ television, something I would have never bought for myself.

It was older, which is part of the reason it was a gift, but it didn’t age well. It died this past week.

You don’t just “toss” a 60″ television though. It’s not really something you can leave on the curb, and there’s also e-waste recycling things to deal with.

Today, though, the TV is gone, and my life feels a little bit lighter. When off, it’s just this black monolith taking up space, mentally and physically.

I used the 1-800-GOT-JUNK folks, and they were great. Sure, a wee bit overprices for the TV and the other few items they took away, but it’s all gone, and the guys were super nice. Literally like, had a good laugh with them.

In a round about way, thinking less about televisions and “entertainment” and more about people. Bummer that it took the death of this giant TV to arrive at that place, but it was a good lesson learned.

Say no to gifts over 60″ in size.

CBS ENDS THE LATE SHOW

Update 7/23/2025: Oh, damn. I didn’t realize the shitty backstory to all of this.

CBS is ending The Late Show, hosted by Stephen Colbert. Not replacing Colbert, but ending the show.

In this clip, Colbert mentions how 200 people work on the show. TWO HUNDRED.

I had to look it up, but The Late Show started in 1993 with David Letterman.

I can only imagine that it costs a lot of money to run a show like that in Manhattan, week in and week out.