From my new post ‘YOUR EVIDENCE IS YOUR MARKETING‘ over at Social Media Escape Club:
“I saw someone marketing their music production services in text, outlining the discount, the expiration of the offer, and who might be interested.
No evidence, just details.
Their website showed the albums they worked, a display of musicians who trusted them with their art, their vision.
That’s evidence.”
From my time in the music industry, this was the foundation for so many bands in the metal and hardcore world. I didn’t find out about bands like Dillinger Escape Plan or Meshuggah from social media posts, I found out about them from friends who saw them and told me I need to hear them.
There was evidence; good sounding albums, word of mouth from their live shows. That was the marketing.
I know we’re in this always on / short form video world right now, but there are people out there making a living without being online 24/7 and without making short form videos.
I know a writer working on TV shows and they aren’t on social media. I know a musician with “just” 225 Patreon supporters and an email list and they’re making a living doing what they love.
Instead of trying to impress strangers, present your evidence to the right people in your own creative orbit.