Category: Media

MTV IS A GHOST

This is unreal:

“MTV is a ghost. Its average prime-time audience of 256,000 people in 2023 was down from 807,000 in 2014, the Nielsen company said. One recent evening MTV aired reruns of “Ridiculousness” from 5 p.m. to 1:30 a.m.”

This from ‘They are TV’s ghosts – networks that somehow survive with little reason to watch them anymore,’ via Simon Owens.

Such a unique opportunity in front of us, if only we could all look up from our phones for fucking three minutes, shake out of our trance, and believe that we can make something great.

DON’T MISS BLOCKBUSTER

Like I mentioned yesterday in ‘TRADITIONAL MEDIA KILLED IT ALL,’ the quote that got me was, “(podcasting) started as a homegrown endeavor before traditional media got into the game.”

Then I read ‘You Don’t Really Miss Blockbuster‘ by Chris Dalla Riva, and something else hit me between the eyes:

“Blockbuster was also constantly maligned as the corporate behemoth that bowdlerized mom-and-pop video shops.”

Oh, yeah, that’s right. The town I grew up in had several mom-and-pop video stores, one was run by people I knew!

But then Blockbuster rolled in, and the mom-and-pop establishments closed one by one.

It’s like maybe these corporate giants who waltz into our communities don’t have our best interests in mind (see also Conde Nast buying Pitchfork, Bandcamp left in the hands of Epic Games).