So BMW dropped an ad for Spider Man into the big dumb video dashboard. I mean, did we really think advertisers weren’t going to find a way to weasel their way onto those dashboard displays? It’s prime real estate, esp when you can target BMW drivers who have money, right?
Apparently this is a one time thing, but if there’s money to be made I’m sure you’ll see this in many more cars in the coming years.
And this is exactly why I want a older car with a manual transmission with windows I can roll down myself.