Founder of the Social Media Escape Club
I’ve been on a lot of Zoom calls this week with my Escape Pod offering via Social Media Escape Club.
I remember being exhausted from scrolling through multiple social media channels everyday. Twitter. Instagram. LinkedIn. Back to Twitter. Over and over, throughout the day.
I would spend hours every day posting, replying, sharing, DMing, ping ping ping. All day long.
Now I spend hours every week with people who are engaged, filled with the energy of making good work.
Oooh, a wonderful resource of SLASH PAGES:
“Slash pages are common pages you can add to your website, usually with a standard, root-level slug like
/now,/about, or/uses. They tend to describe the individual behind the site and are distinguishing characteristics of the IndieWeb.”
Thanks Mikey Seay.
More record label clients would be great for my bank account, but I also know what it’d do for my sanity. Most industries have systems, but some just never manage to to get out of their own way.
Like Seth Godin says, “Choose your customers, choose your future.”
I attended his Freelancers Workshop many years ago. The biggest takeaway – get better clients.
“It’s possible, but alas, unlikely, that better clients will simply appear. That outsiders will realize how hard you’re working and will show up. Alas, while it may seem unfair, it turns out that you don’t get better clients simply by working hard. It’s much more productive to take the steps necessary to attract them and keep them instead.”
It’s true for clients, it’s true for fans, it true for customers.
Like most people, I’ve got a lot of shirts. Many fit better than others. Different cuts. Different weights.
I’ve since been checking out the tags of the shirts I like and ordering blanks from Blank Shirts.
I just ordered three shirts that cost me less than $15 (before shipping). I bought five last year (including a long sleeve) and with shipping it wasn’t even $50.
I still love my logo “graphic tees,” and the companies and bands that I support with my purchase. But sometimes I want to go outside without making any statement, or repping any brand.
This week I spoke with Angela Hollowell (Please Hustle Responsibly). She spent six months making a film.
“I’m getting a lot more recognition as a writer, producer, and film director… way more than I did in four years of writing every day on social media.”
In the present, hard work gives no clear indicator that it’s a good use of time.
Posting on socials feels like work, and if something gets just two likes, post again in an hour. It’s work, after all!
But which gets you the gig three years from now, or prepares you for a bigger challenge down the road?
Which builds a foundation?