If I click on your band’s LinkTree / Link In Bio and I can’t tell in 1.2 seconds how to LISTEN to your music, you’re fucked.
Tour dates. Great.
Press kit. No thanks.
Website.
Hmmmm… think about that last one.
While I’m stoked a band even has a website in 2024, what has our experience been with band websites for the last 20 years?
They’re usually not updated, maybe it’s just a bunch of tour dates from a BandsInTown embed, maybe some old photos…
DON’T. MAKE. ME. THINK.
Make one of the buttons “LISTEN” or “HEAR OUR LATEST SINGLE” and link it DIRECTLY to a place where I can listen to your actual music, or click play on a YouTube embed.
This might sound like I’m being old and curmudgeonly, but patience for this stuff wears thin after two decades of doing this 10 times a day.