NOBODY KNOWS WHAT THEY’RE DOING

From ‘Forty Years In, Yo La Tengo Are Still Making It Up as They Go‘ over at Pitchfork.

When Yo La Tengo invited Sonic Youth’s Steve Shelley to sit in with them for the entirety of their second-night set, the drummer pleaded, “I don’t know what I’m doing.” “You don’t have to,” Kaplan told him, adding, “We don’t know what we’re doing.” He only hopes that Yo La Tengo’s faith in their collaborators will spark “something interesting.” 

RAGE AGAINST THE CONTENT

Love this from ‘2022: The Year Music Broke‘ from Damon Krukowski (Galaxie 500, Damon & Naomi):

We are in a far worse situation than we were in 1991. Thurston’s part-jokey, part-deadly serious condemnation of the industry then – “When youth culture becomes monopolized by big business, what are the youth to do?” – feels like an understatement today. It’s no longer just about youth culture; it’s all cultural production that’s monopolized by big business. Thirty years of capital consolidation have created monopolies larger and more disconnected from “content” than we could have imagined even at our snottiest in the 90s.

I was in the thick of the 2001-2005 music blog frenzy. A good Pitchfork review helped sell thousands of albums, but by 2007 cracks were already starting to appear. Consolidation, the fight for Google search results, social media killing the comments sections, and the push by everyone to get a mention in a blog post drove the value down. CPMs plummeted, it was a race to the bottom and some people won, and lots more lost.

The biggies came in, sold their ads, and when it crashed to the ground, they moved on to other companies with shiny new job titles.

Scorch the earth, destroy the culture, and reap the rewards!

GO GETTERS GONE

The Wall Street Journal says “Bosses all over the U.S. are asking the same question: Where have all the go-getters gone?”

Are you kidding me?

I can’t say it any better than Georgia Garvey here:

That whole thread is a god damned treasure.

BLOGGING LIVES

Saw a link to ‘Bring back personal blogging‘ from Jason Kottke, and his quote struck me:

I mean, absolutely. But…this is also the 78th time I’ve read this exact article since 2007 and I’m beginning to think it’s not going to happen.

I mean, there’s nobody to bring it back, which I think is wonderful. But what’s “not going to happen?”

It’s not like all our friends had their own sites and blogs to begin with. Social media platforms just made it super easy to post photos and write text, and that was fine for a minute.

But then we followed 1284 friends and things got muddy real quick.

New Years Day means the streets are empty and I can take this sort of photo. Unseasonably warm, sorta quiet sort of day. The exhale of the holiday.