Seth Godin with the heat on the whole GPT3 thing:
If your work isn’t more useful or insightful or urgent than GPT can create in 12 seconds, don’t interrupt people with it.
Technology begins by making old work easier, but then it requires that new work be better.
If we can stop writing boring text and “good enough” copy to appease search engines, then we can get to writing better material.
We can write scripts for video, and emails to influential people to affect change. We can write insightful instructions to get everyone on the same page, and move things in new and efficient ways.