TikTok hit one billion users globally in September, while Facebook still as almost three billion.
Yet here we are, in 2021, and there are fans of your band who still don’t know about your latest release, tour, or merch drop.
Imagine if you had the email address of everyone that bought a ticket to see you play over the last five years. You could then email them the next time you’re coming to town.
Guess who has that email?
The website they bought the ticket from.
Not you.
Imagine if you had the email address of everyone that streamed your song on Spotify or Apple Music.
Guess who has that data?
Not you.
Sites like Spotify, Ticketmaster, Amazon – they have SO MUCH FUCKING DATA, and they make so much money from knowing who buys what at every hour of the day.
Meanwhile, you put out three albums, went on seven US tours, and you can’t email a single person who paid you money for the honor.
You don’t need to be on TikTok. Your friend of 10 years who supports you and loves you, but doesn’t go to shows much anymore doesn’t even know about your new album. You think being on TikTok is gonna help?
You need data. You need an email address. You need to know who bought your fucking EP last week, and three years ago.
That information is so important, there’s no way that Spotify, and Facebook, and Ticketmaster will share it to you. It’s valuable data, and they make money on the back of your hard work.
They hold the power, you don’t.