Oh, no. You’re missing out if you’re not on TikTok.
“TikTok’s average monthly time spent per user grew faster than nearly every other app analyzed, including 70% in the US and 80% in the UK – surpassing Facebook. TikTok is on track to hit 1.2 billion active users in 2021.”
Social Media Today
Every social media network has an audience, just like every television channel has an audience. And you don’t have to be on the History Channel to be relevant.
You don’t have to be everywhere.
Have you mastered Twitter and Facebook and Instagram? Probably not.
If you have 58 followers on Twitter, those are your 58 people. Cherish them.
Only got 100 followers on Instagram? Would you be okay with 100 people at a show on a Tuesday night?
Work with what’s in front of you.
If the thought of starting from zero followers and learning a new social media network fills you with dread, don’t do it. It’s your art, your music, your career. You make the rules.
Have focus, have a plan. Schedule some social media posts (use Buffer), start an email list (use Mailchimp), and work on your art.