You buy your concert tickets through a website, and just about every article you read via social media lives on a website, so yes. Yes you do.
Don’t let the lack of LIKES or COMMENTS or even traffic sway you.
“Facebook, Twitter and other companies use methods similar to the gambling industry to keep users on their sites,” said Natasha Schüll, the author of Addiction by Design, which reported how slot machines and other systems are designed to lock users into a cycle of addiction. “In the online economy, revenue is a function of continuous consumer attention – which is measured in clicks and time spent.”
Social media copies gambling methods ‘to create psychological cravings’
We have been conditioned since we abandoned our blogs that ENGAGEMENT is key. That public, viewable metrics are king!
Fuck that.
Like any good practice, it takes time to see results. If you’re running, taking photos, anything – it might take years. Even a decade.
Sure, you can get the quick jolt by writing something witty on social media and it gets 35 likes. Or, head down, write, create, craft on your own space (like this website), and five years later you have a giant body of work on display.