I love this bit from Seth Godin, riffing on his 2009 post, ‘First, ten.’ There is no sense trying to win 1,000 fans if you can’t see the 10 right in front of you.
“Do your first 10 see your thing and thank you and move on,” asks Seth, “or do they go tell more people?”
If they don’t tell anyone, you need to work on that. Back the drawing board. No amount of tactics or tricks is gonna make it spread, you need to bake that into what you’re selling.