There isn’t one true way to win this internet thing.
You can hustle and post 902,832 things a day, and live stream, and do all the conferences.
Or you can keep a simple email list, and set up at local flea markets.
Neither are right or wrong, and you don’t have to be in one camp or the next. You, your brand, whatever you do or whatever you make – it doesn’t have to align with something that’s already in existence.
I used to fight this with Skull Toaster – metal is supposed to be aggressive! In your face! Extreme! But ummm..
I didn’t get the memo, I guess.
Now, doing your own thing doesn’t always mean riches and speaking gigs and book deals. But over time you attract the people who’ve been seeking you out. You didn’t know who they were, and they don’t even know who you are, or what you do. That’s why you just keep showing up, doing the work. Because there are amazing people out there, with amazing potential. All destined to make the world a better place.
And sometimes that person is yourself, and being surrounded by other like-minded people pushes you to keep making, and creating. So keep doing your work.