Tag: YouTube

SUBSTACK PODCASTS ARE MORE PLATFORM LOCK IN

So I had a handful of video interviews on Substack. They were sent out as newsletters, but they were also posts that I wrote. Not just show notes, but like… full posts.

Well, I didn’t like the way Substack handles podcasts… I mean, no individual episode art? The organization was a wreck, too. I just didn’t like how it felt.

I signed up a free trial of Transistor – for $19/mo you get unlimited podcasts. And they’re all just, like, in their own sandbox. Like, if I just delete one, nothing else is touched.

I learned the hard way that this is not the case with Substack. I uploaded all the audio from these videos to Transistor, and it worked great. Seriously. What a solid system. Everything just laid out in a way that makes sense, unlike how Substack sort of blurs together a post and a podcast episode.

Continue reading “SUBSTACK PODCASTS ARE MORE PLATFORM LOCK IN”

STOP LINKING TO YOUTUBE

On YouTube you’re the pink space above. That’s it.

With a pre-roll ad you disappear.

See those videos on the side? Distractions. Noise. All aiming to be more compelling than your video, chosen my algorithms to drive more clicks (and money) for YouTube. Cha-ching (for them, not you).

That’s the fight you enter into each time you Tweet a link to your brand new video on YouTube.

You’re bringing a knife to a gun fight.

Do this instead. That pink space? That’s yours.

Fill your space with upcoming shows, links to your merch, and / or pretty pictures of your cute face. Don’t give up that space to other bands, makers, speakers, or bullshit BuzzFeed videos (because they’re engineered to win).

It’s 2015 – start driving traffic to your stuff instead of landing pages for fancy-pant sites engineered to distract your fans.