Chelsea Bradley from ‘Your Content is Killing Your Brand‘
“When should it be posted? If the event is tomorrow, the answer is not tonight. Most people won’t see it until two days from now – it’s too late. Like when restaurants post their daily specials at 6 pm – great, hope your dinner service was wonderful. I saw it at noon the next day, and it means nothing to me now, I wish I had known about it sooner so I could plan.”