If we can agree that we’re posting into the void on social media, why not just post on our own sites “into the void?”
I recently suggested a client add a blog to their website, and they sent me this:
“Literally within one week (of adding the blog) this led to an invitation to give a talk (you know the old-fashioned way, you introduce yourself to someone cool, they look you up, find your website and boom).”
If someone looks you up, and you’re on a social media platform and they don’t have an account, it’s very hard (or sometimes impossible) for them to see your work.
But every smart phone ships with a web browser. No one needs to have an account to view your website on the wide open internet.
When adding to your own website, you’re not posting into the void, you’re building an online archive.