Olivia Rafferty on one of the ways you can gamble… er, I mean invest in your career:
His course on Meta adverts for Spotify conversion was £150. Plus I’d have to have at least £10 a day to spend on adverts.
It’d be worth it, to get the numbers on Spotify up. Worth it, to get new ears on my songs. Worth it, to look credible to future bookers and collaborators.
It was a good investment into my art.
£300 to Zuck, £150 to this guy, and… minus £450 to me.
Worth it, right?
I’d be sending money to Mark Zuckerberg’s platform, to then drive engagement to Daniel Ek’s platform, so that I could receive…
£0.003 per play.
Worth it… right?
Thankfully Olivia went to the Austrian alps instead.
Being your best, whole, most complete and fulfilled self will help your career more than giving your money away to the techbro industrial complex.
Here’s an interview I did with Olivia, talking about how she quit Spotify and made her latest album.